Brand Marketing Manager - Senior

Please apply online below and no phone calls please.

Once I have your? resume I will follow up shortly.? This is a fulltime role with excellent benefits and interested candidates must be eligible to work without sponsership.?

Senior Brand Marketing? Manager?

We are seeking a Marketing Manager to lead the day-to-day management of a key brand for a major manufacturer/distributor/retailer of vitamins and nutritional supplements.??

Experience in the natural products industry is a major plus !?

  • Minimum pf 5 years of related experience required

  • Natural Products Industry experience strongly preferred

  • Working knowledge of digital and modern technology that includes social media

  • Experience in digital marketing, managing creative teams and agencies, managing advertising agency relationships,?planning, execution, and analysis of marketing programs

  • Significant experience in production, vendor management, media analysis

  • Experience in leading cross-functional teams

  • Bachelor?s Degree required; MBA preferred

  • Must exhibit excellent written and verbal communication skills

  • Creative thinker and problem solver

  • Excellent ability to provide creative direction and feedback

  • Strong leadership capabilities; ability to manage, motivate, and collaborate

  • Strong management and organizational skills

  • Computer Proficiency Skills to include Microsoft Word, Excel and PowerPoint

Job Description

As the next Senior Brand Manager you will be leading the day-to-day management, growth and profitability of the domestic business while partnering with senior management to ensure the long-term strategic development of the franchise.

Responsibilities include, but are not limited to:

  • Develop and execute annual Marketing plans with emphasis on building brand velocity and market share in the absolute, in targeted key categories and in identified strategic retail partners.

  • Provide direction, guidance and a clear strategy to ensure that brand investment is effectively supporting strategic objectives that make a difference to the bottom line.

  • Collaborate with senior management in development of ?next generation? strategy to re-engineer and strengthen domestic brand direction and positioning to address a more broadly defined ?natural? consumer market.

  • Identify and expand ?core business? through complimentary and high consumption product/product lines that capture a new and younger customer base.

  • Work in conjunction with creative resources in development, refinement and roll-out of revamped brand visual identity and image revitalization.

  • Develop programs to enhance the customer (both trade and consumer) experience at all possible touch points.

  • Manage out of house media agency for creation and execution of annual media plan.

See above?

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